2XU

A broad contribution across performance, product, and brand execution.

Client

2XU

Collection

2XU / Accessories

2XU / Reflective

2XU / Cycle

2XU / Special Projects

2XU / Winter 18

2XU / Monochrome

My Role

At 2XU, I worked across multiple categories including compression, activewear, accessories and swim, contributing to both seasonal collections and special projects. My role spanned concept design, colour and material direction, print and trim design, and technical development, working closely with cross-functional teams to deliver performance-driven product with a strong visual identity.

Info

Over a four-year period, I worked across multiple categories at 2XU, contributing to men’s and women’s apparel, compression, activewear, and accessories spanning gym, run, cycle, and swim. My role extended beyond design into product development and campaign styling, supporting both product and brand execution.

I also developed custom print yardages and logo assets that were applied across seasonal ranges, contributing to a cohesive and recognisable visual identity across the brand’s apparel offering.