23rd & MADISON

A clean, considered entry into modern dressing.

A clean, considered entry into modern dressing.

Client

23rd & MADISON

Info

The debut collection for 23rd and Madison marks Madison Woolleys first step into apparel, establishing a refined and minimal brand direction. Delivered in two drops, the range balances elevated essentials with tailored denim and outerwear, including blazer dresses and structured sets.

A neutral palette of black, white, grey, and nude tones defines the collection, reflecting a polished, understated aesthetic.

View range boards, colour palettes, and creative development behind this collection.

Check out the process imageS